A PROPOSAL
by 2nd Story Studio
Motherly Brand Relaunch Luncheon
New York City | October 27th, 2026
2nd Story Studio’s documentation of the Motherly Brand Relaunch Luncheon will capture the full arc of the event—from the energy of guest arrivals and networking to the conversations taking place onstage.
Throughout the luncheon, we’ll work in a documentary style, focusing on the warmth, connection, and community at the heart of the Motherly brand. Motion coverage will include the venue, branded details, candid interactions, speakers, audience reactions, and the natural moments unfolding between guests.
Branded editorial and social coverage for Glossier, featuring Megan Rapinoe.
 
Social-First Documentary Coverage Package
Documentary-style motion coverage capturing the energy, connection, and conversations of the Motherly Brand Relaunch.
- Up to 3 hours of documentary-style B-roll coverage
- 4K cinema-quality footage captured on Netflix-approved cameras
- Guest arrivals, networking, branded details, speakers, audience reactions, and candid interactions
- Four (4) strategically distinct vertical social reels, each designed to support a different moment of the relaunch campaign. Think: mini content campaign. For example:
- Arrival & Atmosphere - the energy of the event
- Conversation - keynote and speaker moments
- Community - networking and attendee interactions
- Brand Story - a polished editorial recap
- One launch-ready social reel delivered the following day.
- Remaining three reels delivered within 8 business days
- One pre-event creative planning call to align on priorities, messaging, and content goals.
- Music licensing, color treatment, light sound design, and one consolidated revision round
Created for longevity. While the event itself lasts only a few hours, the resulting content is created to support Motherly's relaunch long after the luncheon concludes -- providing a series of social-first assets that can be shared across platforms, newsletters, and future brand storytelling.
$4,500
 
 
 
 
 
 
thank you for choosing 2nd Story Studio
xx